How do I define my target audience?


Firstly, let’s address the term “target audience” this is used to describe the customer you would like to attract. Who is your service or product designed and/or created for? 

Below are three attributes that you use to describe your target audience

Demographics

This is information that describes groups based on quantifiable traits.

For example:

  • Age (Gen z, Millennial, baby boomer)
  • Gender (male, female, non-binary)
  • Income level (low, middle, high)
  • Location (urban, rural) 

Psychographics

These are characteristics such as values, beliefs and lifestyle. These help shape the customers behaviour.

For example:

  • Values – family orientated, sustainability
  • Lifestyle – health and wellbeing, budget conscious
  • Personality – trendsetter, risk-taker
  • Interests – travel, music, sports

Why are these important – these characteristics help to give you the why, why did they buy?

Pain points

These are usually the reason customers are not able to achieve their goals. 

For example:

  • Financial – products or services may be too expensive
  • Support – customer service may not provide the right level of care
  • Personal – stress
  • Process – order process or returns process is confusing and time consuming


Marketing made simple.

📧 info@threefoldmarketing.co.uk

🌐 www.threefoldmarketing.co.uk


Written by Hannah Smythe at Threefold Marketing
We help small and medium businesses grow with simple, effective marketing support. From branding and design to strategy and campaigns — we make marketing made simple.

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